In partnership with some of the world's most prestigious brands
Our Approach
Beyond Traditional Whiskey Investment
Unlike traditional brokers who operate purely as intermediaries, this is the first time
that whiskey collectors and investors can buy directly from the creators, whilst joining the master
blender on the full maturation journey.
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Elite Experiences
Clients are invited to exclusive tastings, blending sessions, and the final bottle release celebration — experiences no broker can offer. -
Unique Involvement
Every time the whiskey is considered for recasking, you receive a sample, along with detailed tasting notes explaining our decisions. -
Unmatched Transparency
Full insight into maturation methodology, wood selection, and flavour development that directly impacts your investment value. -
Direct Investment
No brokers. No middlemen. You're buying from the creators and guided by the man who created The Donn through every investment decision.
"We took a leap of faith with these guys and we were not let down. The quality of every aspect of The Devils Keep is amazing. I think the unique whiskeys they produce will grow from strength to strength and have no doubt they will be highly sought after."
Meet the team
Jay Bradley: Award-Winning Master Blender
With 167 gold medals in three years and creator of record-breaking whiskeys, Jay Bradley will personally guide your investment journey through every recasking decision.
- Award-Winning Master Blender
- Creator of The Emerald Isle, sold for a record $2.8M at auction
- Founder of multiple award-winning whiskey brands
- Expert team with decades of combined experience
Our Top Awards
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2022
World’s Whiskies Award - Best
single malt from the first release -
2023
John Barleycorn Awards -
Double gold award -
2024
San Francisco World Spirits Competition (The Tasting
Alliance) - Double gold award
Ready to start your whiskey investment journey?
Experience whiskey investment as it was meant to be — with complete transparency, expert
guidance, and direct involvement in the maturation process.
Our Portfolio
The Devil’s Keep 2023 Edition epitomises Craft Irish Whiskey’s relentless pursuit of perfection and commitment to craftsmanship. The ultimate sensory experience for the whiskey connoisseur, offering every element for a perfect serve. From the pipette to the bespoke Érimón glass, each and every element has been thoughtfully and skilfully designed to enhance the whiskey.
The Taoscán
The Devil’s Keep
The Emerald Isle
The Érimón Glass
Your six-year journey begins
Investment Potential
Unprecedented Craft.
Unmatched Potential.
This isn't just a cask investment — it's an opportunity to co-create a future icon. Every investor receives a cask that's already one year old, that then undergoes at least four additional recasking stages over six years. This level of intervention, curation, and craft has never before been offered in the whiskey world.
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Maturation Process
Your whiskey undergoes between four and six recasking stages over seven years. Each stage is personally overseen by Jay Bradley to enhance flavour complexity and maximise investment value through expert craft decisions. -
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Potential Returns
Conservative estimates suggest final cask valuations exceeding €30,000 based on rarity, craft quality, and the unprecedented maturation process. No direct precedent exists for this level of master blender intervention in whiskey investment. -
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Exit Strategies
Investors can choose to sell the cask or profit-share in the final bottle release with Craft Irish Whiskey. This option guarantees a minimum return of nearly double the original investment amount.
Security & Safeguards
Secure Storage.
Complete Protection.
Total Transparency.
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Bonded Warehouse
Licensed and regulated under UK excise law, ensuring compliance and security. Our facility maintains the highest industry standards for whiskey storage and protection. -
Full Insurance Coverage
Comprehensive insurance included for six years, covering fire, theft, contamination, and accidental damage. Your investment is fully protected throughout the maturation journey. -
Elite Tracking Systems
Every cask is logged and monitored using the most advanced cask-tracking software in the industry. Real-time transparency means you always know your cask's exact location and condition. -
Visit Your Whiskey
Site visits can be arranged in advance for those who wish to view their cask in person. Experience the security and professionalism of our storage facilities firsthand.
What our customers have to say
FAQs
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What exactly am I buying when I invest in a whiskey cask?
You're purchasing direct ownership of a whiskey cask with full legal documentation and certificates. Unlike broker-driven investments, you own the physical asset and join the master blender on the complete maturation journey. Your cask undergoes 4-6 recasking stages over 7 years, with all storage and insurance included.
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How is this different from other whiskey investment companies?
This is the first time investors can buy directly from the creators whilst joining the master blender on the full maturation journey. Unlike traditional brokers who operate purely as intermediaries, you receive real-time samples, tasting notes, and exclusive access to Jay Bradley's decision-making process throughout the 7-year journey.
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What are the risks and how long should I hold my investment?
Like all investments, whiskey carries both opportunity and risk. We recommend a minimum 7-year hold period for optimal returns, and whiskey should represent no more than 5–10% of a diversified portfolio. Market fluctuations can occur, but we mitigate risks through brand strength, comprehensive insurance, and secure bonded storage.
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Is my whiskey cask investment insured and secure?
Yes, comprehensive insurance is included for six years, covering fire, theft, contamination, and accidental damage. Your cask is stored in a fully bonded, UK-licensed facility in Coleraine, Northern Ireland, with advanced tracking systems and the option for personal site visits.
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What are my exit options when the maturation is complete?
You have multiple exit strategies: capital appreciation through direct sale, profit-sharing in the final bottle release (minimum €13,000 return), or holding for longer-term appreciation. We provide guidance throughout the exit process to maximise your returns.
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What happens if Craft Irish Whiskey ceases operations?
You maintain full ownership of your cask with complete legal documentation and certificates. Your cask is stored independently in a bonded warehouse, and you have the right to move it to another facility if desired. Your ownership is protected regardless of company operations.
Create Tomorrow's Legendary Irish Whiskey
Join us to co-create a future whiskey icon alongside Ireland's most awarded master blender,
combining exceptional potential returns with an unparalleled educational journey.
